Shopping season, in altered form like everything else in 2020, is upon us. It seems appropriate to warn you that the appearance of certain words automatically raises the asking price, though not necessarily the quality. Take a look:

Describe anything with a British-sounding word, such as bespoke, and you can add at least 20% to the price. Even after deducting 10% for spelling (dissapoint), the store still comes out ahead. Same with this photo:

Chemists can charge much more than pharmacists, and this store has both. The chemists are presumably in Britain and selling their products in a Manhattan pharmacy. Or something like that.

Old-looking words also up the bill:

The shopkeeper (not shoppekeeper) thinks you’ll read this sign and picture yourself wearing a hoop skirt or a tricorn hat. (I’m betting the store owner, like me, is a little fuzzy about history.) Back to language: Double the P in shop and the prices double too. The E probably adds another 5%.

My pet peeve (one of about a million, I admit):

Purveyors? Somebody memorized a vocabulary list and by golly is going to use it! If sellers get $1 for whatever the specialty is, a purveyor deserves $2, right?

Last and maybe least (though it’s a race to the bottom):

Curated? I’m happy to have an art museum curate its collection. But if our favorites in the snack-food category are curated, they’re overpriced.

Moral of the story: Buyer beware. You beware, too, of prices and most of all, of Covid-19.