Every time I think a bit of rationality has invaded food ads (which occurs, I admit, never), I see a sign so loopy I have to laugh. And snap a photo:

How is a “whole whole chicken” different from a “whole chicken”? Is it “wholer”? Or is there something missing in the usual “whole chicken” that I should know about? Perhaps, in these hyperbolic days, we need to repeat something just to make it seem true. Sigh.

Here’s an even more disturbing sign:

Maybe this sign explains the previous one: Perhaps the “whole whole chicken” includes the brain, obliquely referred to here as the quality it confers, “smart.” The whole (whole whole) thing makes me shudder and sigh.

I think I’ll eat veggies tonight. How about you? Having trouble deciding? Try this:

No decisions, just a grab. Ideal, until you notice that it’s “our favorites,” not “your.” Sigh again.

Writing this post has made me hungry. I think I’ll grab my favorite snack, which is not chicken — not “whole,” not “whole whole,” and definitely not “smart.” Bon appetit!