It’s a promulgation, the fanciest near-synonym of post I could find. Fancy, by the way, is today’s theme. Here’s a paragraph from a catalogue mistakenly delivered to my mailbox:

I leafed through the catalogue but didn’t notice any serpentine candlesticks or large-scale hummingbirds (and I definitely wouldn’t buy any if I did). Instead I focused on expressive materiality, which means . . . well, what does it mean? I’m thinking quadruple pricing, but maybe that’s just me.

Onward and upward to this sign on a recently completed apartment building:

To protect the guilty, I try not to include company names, but I will tell you that the building has “Manor” in its name, a word equal in snootiness to Sculpted in Stature. All sorts of construction machinery littered the site for a year or so, but no stone-sculpting tools with which to carve Stature. And how does one carve Stature? Does that even have a meaning?

Skip the misspelled word on line three and go directly to the fourth line of this sign:

All this to describe paint! If only one person is making it (the sign says craftsman, not craftsmen), small wonder that the product is made only in small batches. Then there’s formulation and curated collection — words I reckon cost an extra hundred each, per can. Or jar, or whatever they sell curated paint in. Grecian urns? Space capsules? Something expensive, that’s for sure — unlike this completely free promulgation about snobbery.