Tag Archives: bespoke

Expensive Words

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Every trip to the store reminds me that inflation isn’t just for balloons. I don’t pretend to understand the economic forces involved, but I do know some things that inflate the cost of food. Here’s one:

General rule: If you double the P in “shop,” you double the price. Which is understandable, because it’s expensive to import food from the 16th century.

Another general rule is “fancy language equals fancy prices,” especially when the words are associated with Britain:

“Made to order” isn’t cheap, but it is cheaper than “bespoke.” I would deduct 10% from the price for misspelling “disappoint,” however.

A variation of the fancy language rule sets higher prices to anything described by a three-syllable word that most people have to look up in a dictionary:

A “distributor” can’t charge as much as a “purveyor.” Oh, and “chefs” pay more than “cooks.”

To sum up: If you’re on a tight budget, stay away from shoppes that are purveyors of bespoke fruit baskets.

Splitting Hairs

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As the world crumbles — for indeed, that seems to be the only appropriate description of current events — I hope you’ll enjoy distracting yourself for a few moments with these signs. The first arrived courtesy of my friend Ellie:

A few questions: what happens to boys with long hair? Do people with short hair roam free? Who’s being thanked, and for what?

Moving on to facial hair:

BESPOKE, according to the dictionary, means “made for a particular customer.” Thus BESPOKE is the opposite of mass-produced. I admit I don’t know much about makeup, but isn’t BROW work inherently individual (i.e. BESPOKE)? Is there a production line somewhere fabricating BROWS?

Staying on the face:

I waited more than a year to take this photo without scaffolding blocking the sign, but the way things are going, the construction project will probably last longer than the shop. My question: do amateurs rent stores for EYELASH EXTENSION? Is there an accrediting body to attain PROFESSIONAL status?

Last one, spotted during a trip to London in simpler times:

How does one EDIT HAIR? By deleting an unnecessary strand? Inserting a barrette? Rewording the hair’s thesis statement?

My objections to these signs are petty, the very definition of “splitting hairs.” Nevertheless, if you come up with answers to any of the questions I’ve posed — or to any of the problems plaguing the world — please feel free to post a comment.

Shopping Guide

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Shopping season, in altered form like everything else in 2020, is upon us. It seems appropriate to warn you that the appearance of certain words automatically raises the asking price, though not necessarily the quality. Take a look:

Describe anything with a British-sounding word, such as bespoke, and you can add at least 20% to the price. Even after deducting 10% for spelling (dissapoint), the store still comes out ahead. Same with this photo:

Chemists can charge much more than pharmacists, and this store has both. The chemists are presumably in Britain and selling their products in a Manhattan pharmacy. Or something like that.

Old-looking words also up the bill:

The shopkeeper (not shoppekeeper) thinks you’ll read this sign and picture yourself wearing a hoop skirt or a tricorn hat. (I’m betting the store owner, like me, is a little fuzzy about history.) Back to language: Double the P in shop and the prices double too. The E probably adds another 5%.

My pet peeve (one of about a million, I admit):

Purveyors? Somebody memorized a vocabulary list and by golly is going to use it! If sellers get $1 for whatever the specialty is, a purveyor deserves $2, right?

Last and maybe least (though it’s a race to the bottom):

Curated? I’m happy to have an art museum curate its collection. But if our favorites in the snack-food category are curated, they’re overpriced.

Moral of the story: Buyer beware. You beware, too, of prices and most of all, of Covid-19.