After decades of bellyaching about the sad state of NYC signs, I have officially given up — on some issues, not on all. Grammarian in the City will no longer object to the following:
As far as I’m concerned, BOGO all you want. I once thought that the concept of “buy one get one” was an unnecessary statement of the standard deal between buyer and seller. But now I see that most BOGO-users are too busy surfing social media to add an “F,” for “free.” Or maybe they think that BOGOF sounds like a mediocre brand of caviar. I commend this sign-writer for specifying the terms of the deal, spelling out “buy one get one” for “50% Off,” though strictly speaking the sign should read “BOGAOF50%O” (buy one get another one for 50% off). I concede that such a sign resembles the kind of password people concoct and promptly forget. I will, however, raise an objection to “tight.” I prefer to cover both legs with “tights,” not just one with a “FREE tight.” And $75 is a little steep, don’t you think?
I’ve also thrown in the towel when it come to hyphens:
My first glimpse of this truck made we wonder whether Bunsen burners are prone to out-of-control blazes. If so, I thought, there is certainly a need for “scientific-fire prevention.” But perhaps this company pursues customers who prefer that the laws of physics take priority in battling flames? That meaning would call for “scientific fire-prevention.” Whatever. I’m done with fulminating about hyphenating.
Nor will I say one word about the silliness of this sort of sign:
Okay, just a couple of words: Is there anyone who believes that amateurs rent stores, buy equipment, and have signs painted so that they can repair “hand-bags,” zippers,” and “luggage”? Judging from the trend to specify “professional” dry-cleaning, barbering, and other services, I guess the answer is yes. No matter. I don’t care. I can even live with this sign’s reference to moribund footwear (“dying” not “dyeing”).
Inaccurate acronyms, missing hyphens, and dead shoes: This “professional” grammarian has given up on them all.