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As a teacher I read many three-page essays that were buried inside six pages of typing. I tend to be ruthless in deleting unneeded words. I do not edit signs, though, because (a) graffiti is against the law and (b) it’s more fun to mock what’s there. For example:

Darn. I like my leather renewed like old.

Renew like new.

 

Darn. I like my leather jacket renewed “like old.”  Well, I would if I had one, and I don’t. Here’s another:

 

Recycling what?

Recycling what?

 

How can you recycle something that hasn’t been “used” already? Also, is “this establishment” recycling “cooking oil” or “services”? And how exactly do you recycle a service? Inquiring minds want to know.

Now for the animal kingdom:

Aren't dogs pets?

Pet dogs?

 

 

 

 

 

 

 

 

From this sign, I gather that wild dogs are welcome in this store, as are other animals people keep as pets – cats, rabbits . . . maybe even boa constrictors. But if you have a pet that is a dog, you have to leave Fido at home when you shop.

Not that every repetition is wrong. I love this sign, which appears on the door of a restaurant that caught fire a few weeks ago. I am ignoring the grammar errors, though I acknowledge that “roofer’s” shouldn’t have an apostrophe and “electrician” should be “electricians.” A couple of periods would be nice, too. But the wordplay is just plain fun:

Electrifying electricians.

Electrifying electricians.

 

 

 

 

 

 

 

 

That’s it for today. Feel free to find unnecessary words in this post and mock me as much as you like.

Short takes

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No lengthy discussion today. These signs speak for themselves. True, they speak gibberish, but they do speak.

First up is a photo my friend Jacqueline sent me:

What brand is your kid?

What brand is your kid?

 

 

 

 

 

 

 

 

Ignoring the pretty important fact that baby-selling is illegal, I’m surprised that babies are branded. If you purchase one, does the kid come with a little logo?

Here’s another puzzler:

With what?

Look younger with what?

So you wear the spa, accessorized with pearls?  That would be quite a fashion ensemble! And do you have to have the spa custom-fitted?

One more for today:

If you're disorganized, go for it.

Define “organized.”

 

 

 

 

 

 

 

 

If you’re completely disorganized (and just about every kids’ sport I’ve seen falls into that category, as do the Yankees at times), you’re fine. If you’re organized, go somewhere else.

Maybe somewhere with signs that make sense.

Deer Equals Phone?

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I thought I’d seen it all, grammatically speaking, until I read an interview with Phil Schiller, the marketing tsar for Apple’s empire. If you think you have several iPhones, according to Schiller, you’re wrong. You have several iPhone (or iPad or iPod). Schiller likened the products’ names to the words “deer” and “clothes,” which, he said, can each be both singular and plural.

Good to know. And good luck with changing people’s habit of referring to the “iPads” on display in an Apple Store. If I were Schiller, I’d worry more about misappropriation of the lowercase letter i, which you see in this clever (but probably trademark infringing) sign:

Does Apple know?

Does Apple know?

I ( i ?) should point out that no one ever talks about one eyelash, except when referring to an errant hair falling into an eye. In this sign, though, “iLash” is a modifier of the noun “salon,” so the singular makes sense. (Sort of. Does anyone actually need a salon for eyelashes, or iLashes, or iLash?) Plus, following Schiller’s edict, “iLash” can be plural. Would Schiller say that this sign may be singular, or does his rule apply only to the lowercase letter  i ?

 

One eyebrows.

One eyebrows.

 

 

 

 

 

 

 

 

And here I thought that the singular form for this feature was “unibrow.”

If Schiller prevails, these two signs will be correct:

How many?

How many?

 

 

How many "cent"?

How many “cent”?

 

I guess I should celebrate the “s” on “wings,” which, I’m happy to say, aren’t “iWings.” Yet. And I should note that Apple’s marketing materials do add “s” to their product names. The interview didn’t take place on April 1st, but Schiller may have been fooling around anyway. Time, or times, will tell.

Live from NY, it’s Mother Nature!

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New Yorkers tend to see nature as something you beat into submission by (a) covering it with concrete or (b) manicuring it so that any semblance to actual greenery and wildlife is accidental. My favorite moment during a recent blizzard took place outside Eli’s, a fashionable (and expensive) food store on the Upper East Side. A store employee was loading plastic-wrapped logs into a taxi, presumably so their new owner  — who was wearing high heels! in the snow! — could keep warm. Roughing it, New York style.

But I digress. This post is about signs in Central Park, Manhattan’s closest brush with nature. The first appeared near a large open space dotted with some tufts of . . . well, some tufts. (I’m a New Yorker. Don’t ask me to identify plants.)

Renovation: Not just for houses anymore.

Renovation: Not just for houses anymore.

 

 

 

 

 

 

 

 

I can envision “reseeding,” “rehabilitation,” or even “new sod.” But “renovation”? Nor was I aware that a lawn could be “closed.” The day I snapped this photo, the sparrow population of the area hadn’t gotten the message.

Logically, anything that’s closed can open. Hence this sign:

How do you open a lawn?

Unzip  each blade of grass . . .

 

 

 

 

 

 

 

 

Even the animal kingdom is subject to New Yorkers’ orders:

Noisy turtles, beware.

Noisy turtles, beware.

 

Good to know that, as in Amtrak’s quiet cars, no one around this pond will be distracted by turtles talking on cell phones or playing loud music. Now if we could just get the snapping turtles to tone it down a little . . .

 

Massage Tips

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The rise of e-tailing has led to the decline of brick-and-mortar retailers. But personal services can’t easily by sent via UPS (or drone, for that matter). You can’t have a haircut delivered to your apartment, though you may — if you’re financially fortunate — have the haircutter arrive at your door for a few quick snips. Fortunately for bloggers like me, personal-service shops abound in NYC, and their signs are as loopy as any other sort, outclassed only by everything composed by the city’s Department of Transportation.

Shop owners who knead body parts for a living may be great at their chosen task, but they’re not necessarily good at advertising. Recently I saw this disturbing claim:

Back-foot?

If your front-foot is sore, you’re out of luck.

 

This sign would be fine (though perhaps not effective) had it appeared in a vet’s office or a dog spa. But it’s in a salon devoted to bipeds. Grammar note: The hyphen creates a single adjective, a description of the noun “massage.” In this case “back-foot” implies a lead (front-foot) and a follower (back-foot).  I wonder whether a person’s back- and front-feet correspond to their dominant hands. But that is a question for scientists, not grammarians.

Here’s another variation:

What rub?

What kind of rub?

 

 

 

 

 

 

 

 

Now there’s no hyphen, just an artistic slant that leaves the meaning floating somewhere over the Land of Confusion . Maybe “back or foot rub”? Or “back and foot rub”? Personally, I like to know which body parts are involved before plunking down my cash.

The moral of this post:

Tips appreciated.

Tips appreciated.

 

 

 

 

 

 

 

 

Not a gem of clarity either (“waxing massage”? “facial tips”? “waxing facial”? “massage tips”?), but, dreamer that I am, I choose to believe this sign refers to a veteran masseuse, eager to impart wisdom garnered over decades to newcomers to the profession.

Maybe even a few tips about hyphens.

 

Sweet mysteries of life in NYC

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Like a squirrel hoarding nuts, I’ve been stockpiling a few mysterious signs, hoping that at some point their meanings will emerge. These signs, all from shops selling food, defeat and delight me. I offer one or two interpretations and invite you to add your own commentary. First up is this beauty, which appears on a chalkboard in front of a hip (i.e. overpriced) restaurant:

 

I prefer maximal, myself.

I prefer maximal, myself.

 

My interpretation: You may find a grain or two (sand? wheat? spelt?) in the food, but grainophobes have nothing to fear here. Same restaurant, different sign:

 

Bring a lasso.

Bring a lasso.

My interpretation: The loaf lopes around the dining room. If  you can catch it, you can eat it. Or, the loaf parties all night and won’t follow any rules.

One more, from a different store:

Two-foot ceilings.

Two-foot ceilings?

 

My interpretations: This shop (a) sells neatly ironed, fruit-based beverages or (b) was a normal- height building before King Kong’s foot flattened it.

Your ideas are welcome. As you interpret the meaning, though, keep in mind that these signs appear in New York City, which may be defined as having a

Oh, yes we are.

Oh, yes we do.

 

 

 

 

 

 

 

 

Hyphens Needed

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Hyphens are the poor relations of the punctuation world. They hardly ever get the respect they deserve as regulators of meaning. Take this photo that my friend Deborah sent, for example. She snapped it at a spa. It’s a bit blurry, and so is its message:

Hyphens matter.

Good luck arguing with the employees here.

 

 

 

 

 

 

 

 

My mother would have won “employee of the month” at this spa because she had the “silent treatment” down pat, having practiced it extensively on me and my brother. I bet you know a few experts at this tool for emotional extortion, too. Of course, the sign most likely refers to spaces where talking is not allowed during treatment. But why guess? A hyphen would clear up any confusion. “Silent-treatment rooms” are where you deal with a glacier masquerading as a human; “silent treatment-rooms” are where your masseuse or physical therapist shuts up.

Here’s another hyphen-challenged sign:

Calling all cold boxes?

Calling all cold boxes?

 

Does this shop offer to store boxes that freeze your fingers when you touch them? If so, what’s in the boxes? Evidence of your latest serial killing?  Or do the shop owners place room-temperature boxes inside refrigerators? And why would you want to hire someone to do so instead of storing your frozen food at home? Are you really that hungry?

I can’t end this post without mentioning two other friends, Ed and Don, who each pointed out a variation on the missing-hyphen theme:  “one night stand,” which, hyphenated, could be furniture (“one night-stand”) or a fling (one-night stand). If you indulge in the latter, you get to visit the silent treatment rooms. . . er, I mean the silent-treatment rooms.

New post? Totally.

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The recent battle between Apple and the US Department of Justice over an encrypted iPhone was rendered moot when the DOJ figured out how to get into the device without the company’s help. Apple’s argument in favor of privacy would appeal to me more if  I could find a shred of evidence that privacy has not already become a faint, nostalgic glimmer of the past, in the sort of story that old people begin with the phrase “in my day.”

I say this as a frequent customer of the New York City Transit Authority. Consider this incident. Setting: a crowded M15 bus. Characters: Young Mother (YM) with a toddler and an infant, seated in the back. Young Guy (YG) with friends, standing near the front. The dialogue goes like this:

YG: Hey! I haven’t seen you in ages!

YM: I got fired!

YG: You got fired?

YM: Totally.

Keep in mind that this conversation spanned the length of a double bus — the kind of vehicle that bends in the middle to make turns easier. So in effect, the participants were half a block apart. It’s not that getting fired is necessarily — or ever — something to hide. In my day, though, we gave out this information privately, not as a public service announcement. (See what I mean about “in my day”?)

But this isn’t a post about privacy, primarily. Instead it’s about the word “totally.” If YM was “totally fired,” does that mean someone can be “partially fired,” as in “you have to work on Mondays and Wednesdays. You are fired on Tuesdays, Thursdays, and Fridays”? Somehow that scenario doesn’t seem to fit the definition of “fired.”  Instead, “totally” in this context seems to mean “really,” a way to indicate that you meant what you just said. That such an affirmation is necessary is a sad commentary on the status of truth nowadays. (“Nowadays,” but the way, is another favorite word in senior circles.)

My advice: Hit the mute button in your own mouth a little more often, especially in mass transit situations. Then the privacy issue won’t be moot. Not totally, anyway.

Political Speech

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I am not, in this season of completely unexpected but totally inevitable political events, going to talk about the language some presidential candidates have used for the size, shape, and function of body parts belonging to themselves and their loved ones. In that, by the way, I am part of a group small enough to meet in the elevator of my building. An elevator which, like most in New York, is not all that big. (There. I’ve justified including this topic in my blog by creating a microscopic link to New York City. Now, back to politics.)

In this post I turn my attention to how campaigns end –  not that many do. Instead, candidates now “suspend” their bids for the nomination. “To suspend” is to call a temporary halt to an action, to pause before resuming whatever was suspended. It’s less permanent than “dropping out,” “ceasing,” or, heaven help us, “giving in.” Since the days of Richard Nixon, who famously said that he was “not a quitter” (and, at another time, that he was also “not a crook”), presidential hopefuls have suspended and not ended their efforts. Mostly. Mike Huckabee, who I expect would disagree with me on many issues, is my favorite campaign-ender. He said that he stopped running for president because of illness: “Voters are sick of me.” Now that’s honesty.

All this suspending makes me wonder whether the candidates are secretly hoping that at the last minute they will be called out of seclusion (“suspended animation”?) to become their party’s standard-bearer. And this year those hopes may not be entirely unrealistic. But what about other definitions of “suspend”? “The word also means “to hang something.” Because it’s “something” and not “someone,” I doubt this definition applies to any candidates’ secret hopes.  Finally, “suspend” may be “to hold off punishment until a specified period of time passes without further offenses.” Politicians may hope that this definition applies and that they will escape punishment for their campaign excesses, but the rest of us . . . well, most of us view “without further offenses” as a poor bet. Like, awesomely poor. Epically poor. The greatest poor ever.

See? The language of this campaign is contagious. I’d better suspend this post now.

Oxymorons

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I’ve always been fascinated by oxymorons –  phrases that appear to contradict themselves, such as “jumbo Shrimp” and “ground pilot.” My favorite is the single-word oxymoron “sanction,” which means both “impose a penalty” and “give official approval.”  I propose extending the definition to include signs that fall into the category I call “visual oxymorons.” I see plenty in New York City. Have a look at this photo, which my husband snapped at a chain store:

To leave or not to leave, that is the question.

To leave or not to leave, that is the question.

 

 

 

 

 

 

 

 

I’m wondering whether Jean-Paul Sartre, author of “No Exit,” is responsible for this sign. Or perhaps Joseph Heller, who wrote “Catch 22”? The door on the right, which doesn’t appear in the photo, sports an “enter” sign. So at least you know which door you can use to not exit.

Here’s another beautiful example of illogic:

To whom?

To whom?

 

“Wholesale” generally refers to buyers who order a large quantity of merchandise and then sell the stuff to the public after a considerable markup. Nothing wrong with that; everyone has to make a living. In NYC’s Garment District, where many storefronts display samples of their wares to buyers from around the country, signs near the door often specifically bar the general public and advise that they are “wholesale only” sites. Not this store. You can shop there if  . . . well, under what circumstances can you shop there?  Note that the sign doesn’t say, “Wholesale prices for the general public,” which would make sense. The alternative wording has middle-marketers engaging in the business tactic known as “loss-leading.” They forgo profits on some items (those sold at wholesale prices) in order to attract customers, who would perhaps select other, more expensive stuff in addition to the bargain merchandise. Questionable business practice this may be, but at least the meaning is clear.

I could post more examples of visual oxymorons (and have – check out “And in Confusion” (http://www.grammarianinthecity.com/?p=769). Instead, I invite you to snd me photos of oxymorons you’ve spotted (grammarianinthecity@outlook.com) . Use “photo” in the subject line.