Monthly Archives: April 2022

Quality Time

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How do you judge the quality of something you’re purchasing? By listening to friends’ recommendations, checking online reviews, reading tea leaves? Perhaps you place your trust in signs — not omens, but actual signs, such as this one:

This may be the workplace of a superb tailor, but I object to the phrase one of the best. What does that mean, exactly? One of the best on the block? (That’s likely, as it’s the only tailor on the block.) One of the best in the neighborhood? There might be some argument about that. In the country? The world? The universe? (Hey, if there can be a “Miss Universe,” there can be a “Best Tailor in the Universe,” too.) However vague the claim may be, the store has guaranteed it. It would be interesting to see a dissatisfied customer try to collect!

I had to check the dictionary for this next statement of quality, painted on the side of a van. I usually hide company names when I post signs, but in this case, the name is part of the point.

WE STAND UP TO OUR NAME! When I read this sentence, I pictured someone from the High Definition Cooling Company with hands on hips, defiantly facing the name because . . . well, what does a name have to do to motivate workers to stand up to it? Unable to think of a plausible scenario, I turned to the Oxford English Dictionary for other definitions of stand up to. I found “remain firm in the face of” (stood up to a strong wind), “pass a test” (stood up to close examination), and “rise for a purpose” (stood up to dance). I confess I can’t make any of these definitions work.

Nor do I know what this sign means:

Returning to the OED, I read that uncompromising means “not willing to seek compromise,” “stiff,” “stubborn,” and “unbending.” Okay, the signwriter is touting a style and quality that will not change. But what sort of style and quality does the product have? If it’s an ugly style or a poor quality, most people would prefer a little compromise. I would, and in that spirit, I welcome alternative interpretations of these signs and of the style and quality of this post.

Quiz Time

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Why? Such a simple question. Unfortunately, the answer may be anything but, especially when it comes to signs, as in “why did they write that, in that way?”

My friend Amy sent this photo:

There’s some punctuation missing from the sentence beginning with wildlife. A comma after area would directly address wildlife, telling them to be cautious. That interpretation gives rise to two questions: (1) Aren’t wildlife instinctively cautious? and (2) Can wildlife read? Another possibility is that a colon went AWOL from its spot following area. Reinsert it and the sentence becomes a command to be cautious, addressed to whoever is supposed to STAY OUT. That’s more logical but probably ineffective, because some forms of wildlife (the human variety) are capable of interpreting a simple prohibition as a dare. Side point: can somebody please explain the rationale behind the capital-letter and period distribution?

I spotted this sign in a botanical garden on the east bank of the Hudson River:

The Shop is stocked with unusual items, and I’m always interested in checking out a sale. I didn’t buy anything during my visit, though, because I spent my time wondering why at is italicized. Also, why at? What’s wrong with The Shop in Wave Hill or The Shop of Wave Hill? Even The Shop for Wave Hill makes sense, as this is a nonprofit.

My friend Jacqueline found this message in a fortune cookie she cracked open after dinner at (unitalicized!) our favorite Chinese restaurant:

She pointed out that what is right and what you should do are generally supposed to be the same thing. Right?

I welcome your theories about (or for, on, or even at) these signs.

Animation

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Disney isn’t the only company infusing life into inanimate objects. (Did you know that inanimate used to be a verb meaning “to infuse life”? Now it’s an adjective meaning “without life.” Curious how language works.) As these signs illustrate, anyone can animate an object, though the results are somewhat unpredictable.

First up is a sign my friend Catherine spotted:

I wonder whether the dresses stride or billow out. Also, when the dresses . . . come out of the fitting room, are there people in them? If not, what happens to the people in the fitting room when their dresses . . . come out? Note to self: shop at this store only while wearing pants.

I usually remove a brand name to avoid embarrassing the business responsible for unintentional hilarity, but Heinz should know better. Take a look at this label:

Heinz Ketchup is grown, not made? Really? Is there a plant with little ketchup bottles on it? Do they start out as one ouncers and reach maturity at, say, a quart?

This last sign doesn’t animate the apartments it references, but I hope it animates those who are delivering the 2 – 4 BRs. They’ll need to step lively:

How much does an average bedroom weigh? How large a vehicle do you need to deliver 2 – 4 of them? Does from $3.4M include postage? Inquiring minds want to know.

You’ll have to excuse me now. I’m off to fill Gertrude (my kettle) and put her on Ronald (my stove). If I’m going to be animated enough to get something done today, I need a cup of Joe.