Category Archives: Snotty Comments on NYC Signs

Mocking double meanings and pretentious language on street signs and ads

Command Performance, Part I

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Now trending: signs that command you to do, or not do, something. Also trending: ignoring the signs that command you to do, or not do, something. I found so many examples of this genre that I’m splitting my trove into two parts. I’ll start with my own command: Check these out.

 

 

 

 

 

 

My friend Ellie sent me this beauty, which visually commands you not to bring cigar-smoking, wine-swilling, skateboard-riding dogs into this park. A boomerang may be tucked in there also.

Delivery people have strong arms, right? Good, because this sign commands them to be boxers or construction workers:

 

 

 

 

I guess if you’re a bicep-deprived UPS, USPS, or FEDEX employee, you’d better bring a phone.

Need a rest? Try this place:

 

 

 

 

 

 

“Enter here” and emerge four months later. No problem! But if you’re driving on the Upper West Side, this sign is definitely a problem:

 

 

 

 

 

 

Not counting the absence of punctuation, the grammar is correct. The meaning? It’s perfect, but “egress”? Really? P.T. Barnum, the 19th century showman and trickster, moved the maximum number of people through his museum each day by posting a sign reading “This way to the egress.” Few equated “egress” with “exit” until they were outside, re-entry prohibited. Which prompts this question: How many New York drivers can define “egress”? And where will they park while they’re googling it? My guess: right in front of the sign.

PRE- Views

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Three letters, three problems. Maybe more, if you estimate the number of misinterpretations possible with these signs, all of which contain the letters P, R, and E. Such as this one:

The prefix “pre-” means “before.” The office referred to in the sign above (a center providing services to senior citizens) closed . . . before its proper time?  forever, as in “permanently”? Perhaps both are true, and, I might add, tricky topics when you’re talking to or about old people, who may find distress in the concept of closing “premanently.” I passed one of the new locations of this organization yesterday, by the way. It’s at the bottom of a steep outdoor staircase, with no elevator in sight. They might be inviting a few premanent climbing injuries.

Onward and upward, to this ad, which appeared in today’s paper:

 

 

 

 

 

 

“Pre-owned” used to be the new “used,” but now, in a post-truth world, “pre-owned” is “new.”  (Digression: If this is the post-truth era, what was the pre-truth era like?)

I’m not wild about “pre-owned,” but to my mind it’s better than this expression:

 

 

 

 

“Pre-loved”? Seriously? I like my handbag. I use my handbag. I carry it everywhere. When I was little, the only expression I learned in Croatian, which my parents spoke when they wanted to hide something from me, was “watch your handbag,” so afraid were they that a passerby would snatch up my lunch money. But love? Nope. And if someone did “pre-love” a handbag, you have to wonder what shape the bag’s in. I think I’ll stick to “new” and “used,” premanently.

Where?

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Take the Q32 bus between Manhattan and Queens (two of New York’s five boroughs) and you see just how diverse this city is. On a single bus route you find an Irish pub, an Ecuadorean restaurant, a Nepalese shop, and countless other spots that celebrate the residents’ heritage. That makes sense to me. These signs do not:

It’s not that I want to see Brazil’s influence wane, but is there something wrong with American bees? I realize that “Brazilian Waxing” refers to hair removal, but surely most people, like me, don’t know exactly which areas are targeted by Brazilian Waxing as opposed to, say, Canadian Waxing (if that exists). I have glimpsed ads for “European Wax,” but once again I don’t know that continent’s hair-removal conventions. Nor would I like to find out.

Moving on to academics:  A young friend of mine studies, according to the cover of his  textbook, the “Japanese system” of math. Presumably his schoolwork is different from the lessons here:

 

 

 

 

 

 

Silly me. I thought numbers were the same everywhere. Then there’s this store:

 

 

My favorite French teacher, Jacqueline, would be the first to tell you that my verb conjugation could be cleaned up, but I doubt this store would help. I’ll be in Paris next month, where I’ll check for stains. If I don’t find any, I’ll consider bringing my garments here for French cleaning.

And what is this business selling? Stoves that do a great job on bratwurst? If so, sign me up.

 

 

 

 

 

 

Last but definitely not least is this exercise regimen, offered at a gym near my home:

I googled “Russian Kettlebells” and discovered that (a) they exist and (b) they’re handheld weights and (c) they’re the subject of much controversy. (Is anything connected with Russia not controversial these days?) Apparently some people swear by American Kettlebells, and others are faithful to the Russian version. I have no intention of trying either exercise, but I do wonder whether patriotism is part of the equation. Maybe if I’d studied Russian Mathematics I’d know.

Can We Reach an Agreement?

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Probably not, if you believe television pundits discussing the polarization of viewpoints on pretty much everything. Probably yes, if you ask me. I may be overly optimistic, but I still believe we can find our way back to respectful debate and at least some agreement on important issues.

But I’m not a politician, I’m a grammarian. In that context, my answer to the title question is “probably not.” Why? Take a look at these signs:

I snapped this photo on a bus, where the sign was attached to a curve. Hence the odd angle. In terms of agreement (the grammar rule that says singular pairs with singular and plural with plural), this sign also has an odd angle. The subject of the first sentence is plural (“a lot of funky smells”), but the verb, which is tucked into the contraction “there’s,” short for “there is,” is singular. No agreement there except among noses, which will indeed detect “a lot of funky smells’ with every sniff of New York air. Moving on to the second sentence: The subject and verb are both plural (“WashClubbers” and “are”). So far, so good. But “one”? I’m not sure what “WashClubbers” are, but I am sure they’re not “one.” They’re not grammarians, either. In case you’re curious, “one” is the subject complement in that sentence.

As they say on late-night TV, “Wait! There’s more!” 

 

 

 

 

 

 

I won’t go into the fact that the manufacturer thought customers needed to be told that “shower caps” are for people who want to keep their hair dry. (Okay, I’ll go into it a little: What else would you use a shower cap for? Fashion? Have you ever looked in the mirror when you’ve got one on your head?)  My focus is on the plural subject, “shower caps,” and the singular verb, “keeps.” Nope. Disagreement felony.

I’m not going to end with the platitudinous “let’s agree to disagree.” Instead, a call to arms: Let’s agree to agree, at least in grammar.

How to Speak Real Estate

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In a previous post, “(Truly Real) Real Estate”  (http://www.grammarianinthecity.com/?p=783),  I went over the basics of how to speak the NYC dialect of Real Estate. I explain, for example, that “cozy” means small, and  a “charming” apartment hasn’t been renovated in fifty years.

For anyone moving on to the intermediate level — perhaps members of Gen X, Y, or Z looking for a spot in one of the city’s boroughs, here’s lesson two. Similar dwellings move up the price-ladder in this order:  “apartments” are cheaper than “residences,” which in turn cost less than “homes.” My personal favorite, “boutique,” is the most expensive. In the commercial market, the price of “an opportunity” is much more than what you shell out monthly to the landlord of a “store for rent.” Furthermore, assume that deadlines are open to interpretation:

 

 

 

 

 

 

I cut off the right side of the photo because I don’t like to give real phone numbers. I do like to give real dates, unlike the sign, which promises that the “residences” (price alert!) will be “Available Fall 2017.” I took the picture three days ago, in the spring of 2018. Judging from the scaffolding and debris scattered around, not to mention the “mandatory hard hat” sign, spring of 2019 is more likely.

And count on hyperbole. If a building is advertised as being “steps from Central Park,” the statement may be true only if you take about a thousand steps and have fairly long legs. (I actually saw this phrase on an ad for a building on my block, which is a brisk fifteen-minute walk from the park.)  Another hyperbole: a “home” (price alert again) advertised as on the 20th floor may actually be much lower. If you’re in an elevator on the way to an open house, notice whether the buttons skip, say, floors seven through nineteen. Then do the math.

But those are minor quibbles. Anyone can be late or exaggerate, right? Redefinition, on the other hand, is another matter entirely. Take a look at this ad:

For readers who have lived only in houses, I should explain that a “studio” is a one-room apartment. Except if it’s the studio advertised on this sign, which somehow has “2 room.” The hyphen, by the way, is missing in the compound adjective, “two-room” or, in this sign, “2-room.” (It’s probably hiding, too embarrassed to be part of this ad.)  The accompanying photo shows a large, bare room with no visible doors. Maybe they’re counting the bathroom as a room? Or they assume you can hang out in the basement with your bike, designating the storage area as a living room? Perhaps they believe you will pitch a tent in the “communal garden,” which, because we’re talking about New York City, could possibly have plants but may also be a patch of concrete without a roof.

Lesson for the NYC house hunter: learn to speak our real-estate dialect, and, as always, buyer beware.

Think Before You Name

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I’ve been reading a lot about Generation Z recently. Also known as “post-Millennials,” Gen-Zers were born between the ’90s and the early ’00s.  Speaking of the ’00s, I remember debates about what to call those years (2000 — 2009). I rejected “the zeros” but liked “the oughts,” perhaps because I spent most of those years thinking about what I ought to do and then not doing it. Like staying on topic, which I always ought to do and just now did not. Anyway, back to Generation Z: I don’t care much about the traits and careers of Generation Z. I do care about the name. Generation Z came after Generations X and Y. Where do we go from here? Someone started us close to the end of the alphabet, undoubtedly rebelling against the parental generation, the Baby Boomers. (You notice that group had a sensible name. World War II ended and boom, a bunch of kids were born. A big bunch. Enough to make a boom.)

So what’s next? Maybe there will be a return to the beginning of the alphabet (Generation A, which will probably have too much self-esteem because of the label) or doubles (Generation ZZ, which will perceive a license to sleep wherever they please). I can also envision computer terminology creeping into the picture: Generation Z.2, anyone? They’ll all be wired, anyway.

Lack of foresight in assigning labels, by the way, isn’t confined to generation-naming. Art fell into the same trap with the term “modernism,” a movement that began in the late 19th century and continued through the early part of the 20th — not exactly antiquity but also not what I’d include in a statement about “modern times.” Ditto for post-modernism (mid-1980s onset). I guess everything after that is post-post-modern. Quick quiz: How many “posts” does it take to make autocorrect self-destruct?

My conclusion: Think before you name. Think before you do pretty much anything! Otherwise you end up with a mobile ballet studio

 

 

 

or a name that has no place to go.

Math Problems

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Although I write about language, I’m not a total tourist in Math Land. That’s why these signs caught my eye, and not in a good way — more in tune with Margaret Atwood’s lines: “you fit Into me / like a hook into an eye / a fish hook / an open eye.” Okay, maybe not so extreme, but the signs are still problematic.

This poster offers a great deal:

 

 

 

 

 

 

Two-for-one tickets: not a problem. A week running from “Feb 12 to 25”: problem! Well, a problem for the performers if they’re being paid by the week and not per performance. A boon for ticket-buyers, who have 14 days to take advantage of this deal.

If theater’s not for you, try this gym:

 

 

 

 

 

 

Kudos to whoever realized that the compound adjective “one-hour” needs a hyphen. No kudos (anti-kudos?) for the person who decided to offer “3 classes & gloves.” Maybe the gym is aiming for the alien market, with three-armed boxers? Or for anxious fighters who take comfort in the idea that a spare glove is available?

This one mixes grammar with math:

 

 

 

 

 

 

The terrible layout made me ponder what “40 0ver Toppings” could be. Once I had decoded the meaning, I still winced at “over.” Traditionally, “more than” is proper for things you count and “over” for things you measure. I thought about writing “more than 40 toppings” on duct tape and attaching it to the sign, but I have more fun mocking mistakes than correcting them. Plus, I don’t want to go to jail.

This last one lacks a number:

I won’t quibble about “thru,” because, well, if I quibbled about spelling mistakes I’d be busy all day, every day. But “close”? This store is open from “4 pm” (where did the periods go?) until “close”? Isn’t everything open until “close,” or rather, until “closing”? To paraphrase all the teenagers I’ve ever met, “duh.” Add the appropriate, tell-me-something-I-don’t-know intonation and an eloquent eye-roll for the full effect.

That’s it for today. I was open to solving math problems, but now I close.

Hopes

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Life dishes out major disappointments all the time. But is it too much to hope that a few little things go according to plan? For example, after a hard day tramping around New York City, all I want is a bit of relief. Instead I’m offered:

 

I don’t need “salts to ache” my feet. I can do that all by myself. I can feed myself, too, but when I’m starving and stop in a restaurant, I want quick service. (There’s a reason “a New York minute” is only a nanosecond long.) Instead I see:

At least the staff warns you that the meal will arrive late. Now if only Amtrak would do the same.  Speaking of Amtrak, I won’t mention their habit of running out of food in the café car on a four-hour ride. Nope. Not a word from me about that. But when I dine in a nonmoving setting, I don’t expect ticketing. In this spot, though . . .

Is it accidental that the sign appears next to a subway station? And yes, I know that the other definition of “fare” is “food.” But what else would you expect a restaurant to offer? Perhaps a properly spelled menu:

 

 

 

 

 

 

The only thing I can say about this dish is that the words on the menu were better than the taste of the “Shepard’s Pie.” This type of  pastry, by the way, is more commonly referred to as “puff pastry.” “Puffed” fits nicely with the price, though.

Amid disappointments, however, life has a way of inserting a happy moment, which is what I experienced when I came across this sign:

 

 

 

 

 

 

Thank you, Church of the Holy Trinity, for restoring my faith in responsible (and humorous) signage.

February

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Poet T. S. Eliot called April “the cruelest month,” but he was wrong. It’s definitely February. The holidays are over and spring feels far, far away. Plus, the month is almost impossible to spell correctly. And sometimes it has an extra day! To cheer myself up as February staggers to its end, I snapped these photos of silly signage. I hope they make you smile.

First, a store-closing notice:

“Bitter cold summers, sweltering summers.” Huh. I’ve lived in New York City all my life, and I don’t remember any “bitter cold” July or August days. This store went out of business because, I suspect, the lease the owners signed was checked as carefully as the text of this message.

To defend yourself against “bitter cold summers,” you might try working out:

 

 

 

 

 

 

Pilates, fine. But the other part? We’ve all got “privates” — and I don’t mean the military sort —  so I don’t see a need to purchase any.

This one, for reasons known only to my phone’s camera, is rather small, but I’m posting it anyway because . . . well, you’ll see:

 

 

 

In case you can’t read it, the sign says: “self dog wash instructions.” Where do I start? How about here: It’s reasonable to assume that Fido doesn’t know how to lather up and rinse thoroughly without instructions, but if you assume that, you have to assume that Fido can’t read either.

One more:

 

 

 

 

 

 

In case you’re craving a bit of jerky or a nice bone, you know where to go. Enjoy!

Verbal Warfare

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No, I’m not talking politics. This is a grammar blog! I’m talking about verb forms employed as nouns or descriptions, adding a dash of information — or, in the case of these signs, misinformation. Have a look:

 

 

 

 

 

 

I appreciate the sentiments, which appeared in one outpost of a national coffee chain, and I enjoy the creative capitalization. The last line of the message was a little alarming, though. Call me old-fashioned, but I prefer to see employees “serving,” not “servicing,” customers. If I need an oil change, I’ll look elsewhere. (I won’t make a pun about the other definition; this is a G-rated post. Besides, a little dictionary research won’t hurt you.)

Next up is this offer:

 

 

 

 

 

 

I’m willing to overlook “toping” charges for my pizza, but not “designed your own salad.” As the sign reads (lacking punctuation, of course), a “personal pizza designed your own salad.” Huh. I can only hope the ingredients of the salad are better than the grammar.

And then there’s this one:

I was thinking about upgrading my shower, but I guess I waited too long. This company “specialized in bathrooms” but now has moved on to bigger and better things. Too bad.  I do need someone I can rely on. Perhaps I’ll try this place:

 

 

 

 

 

 

I’ll be charitable and assume that the shopkeeper is busy making sure light fixtures don’t catch fire and has no time to correct the sign. Points for artistry with duct tape, though.

Maybe I’ll turn to this firm:

If they’re “certified,” they can’t be that bad, right? Don’t ask me what they’re “certified” in (or “of,” as the sign says). At least they’re in NY — well, make that “Ny,” but nothing’s perfect. Not even verbals.