Category Archives: Snotty Comments on NYC Signs

Mocking double meanings and pretentious language on street signs and ads

Ritual Pick-Up

I spotted this sign in a food court near Battery Park in Lower Manhattan. I lurked for a while, hoping to see what sort of customers or services were associated with it. But it was a holiday weekend, when most New Yorkers were anywhere-but-here, so I was left alone with my speculations.

All I wanted was coffee.

First, I concentrated on “ritual.” This is a city with its own unit of time — a “New York minute,” which lasts only a couple of nanoseconds and which a comedian once defined as “the interval between the traffic light turning green and the guy behind you honking his horn.” To save time, New Yorkers will do almost anything. So, I reasoned, if you’re too busy to plan, say, a wedding ceremony, a baptism, or a bar mitzvah, you can pick one up here. And if the timing is right, your next life event may even be on sale.

Then I shifted my attention to “pick-up.” Perhaps, I thought, this is where you meet when you’ve donned your sexiest outfit, artfully mussed your hair, and practiced lines like “Come here often?” or “What’s your sign?” or “Has anyone ever told you that you have beautiful eyes/great abs?” Nice to know that the hackneyed has an official spot in NYC, I thought.

A quick Internet search revealed that an app called “Ritual” allows you to order and pay for food online, which you then pick up at this location. Efficient and useful, true, but much less fun than my interpretations.

Business Bites and other follies

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I recently ate at a local pub, but instead of concentrating on the food (which was actually quite good), I spent the time trying to figure out the meaning of these words, which appeared in large type on the menu: “Business Bites Lunch.” There was no punctuation in the original, so I’m assuming this is not a sentence about pin-striped-suiters gnawing on midday meals. The only alternative meaning I could come up with was that “business” is biting into the time allotted for lunch. Your ideas welcome.

And then there’s this sign:

Which executive would you like to eat for lunch?

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Wading into a swamp of uncertainty

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To read signs in NYC is to wade into a swamp of uncertainty. Please, dear reader, put on your thinking cap and thigh-high boots. Rescue me from the swamp generated by these signs.

First up: this beauty, which was affixed to the fence surrounding a site associated with the never-ending construction of a new subway:

What kind of location?

I fooled around with hyphens for a while in the context of this sign. But what’s a “white-hat location” or a “white hat-location”? The punctuation mark solved nothing, because I don’t know the significance of a “white hat,” beyond the traditional (and somewhat racist) idea that good guys always wear white hats. I pondered whether the sign referred to “hard hats,” which are supposed to protect workers from head trauma. But then why not say so? Also, I’ve seen many construction workers wearing hard hats in other colors. Perhaps the hat color is associated with rank, in which case this location is open only to those who have earned a white hat, which, like a black belt in karate, signifies that they’ve achieved proficiency in something (subway building? procrastinating? maneuvering around piles of metal rods and concrete blocks?). Your guess is as good as mine.

Next up is this awning:

No candlestick maker?

I went through the hyphen calculation again with this sign and came up with nothing. If it’s “prime-butcher baker,” is the baker toasting top-notch butchers? Maybe it’s “prime butcher-baker” and the store employs a skilled (prime) person who works on both meat and baked goods. At one point the concept of prime numbers flashed through my consciousness, but I couldn’t link 2, 17, or 983 (to name a few) to the “butcher baker” idea. If any mathematicians have theories, please send me a note.

Last and maybe least is this one:

For cars?

What’s a “reduced garage”? For tiny cars only? A garage with fewer spaces? I thought the sign might refer to “reduced prices” until I took a look at the fees, which, I promise you, were in no way “reduced” unless your standard of measurement is the amount charged to park a car inside a luxury hotel suite (a ridiculous but apparently real offer to billionaires who have abnormal relationships with their vehicles).

I have more, but I’ll wait for a future post. I don’t want to swamp your speculative powers.

Plan Ahea

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Lest you think that my photographic skills (minimal at best) are responsible for the strange messages on these signs, let me assure you that what you see here is what I saw there, with “there” being New York City. The first was tacked to the inside of a shop window:

Ou: my favorite non-word. An: my second favorite.

Yes, I know what they were trying to say. But isn’t it fun to speculate about the missing letters? First, the OU: “Please visit oubliette” (for horror/dungeon fans). Or “Outback” (for those seeking a restaurant). Maybe “outdoors,” “outlook,” or “outcropping” (for nature lovers) or “outcasts” (for compassionate souls). Now the AN: “self service analgesic” or “anti-venom” (for snakebite victims). Perhaps “analogy,” “Anglican,” “anapest,” or “antonyms” (for English teachers).

I could go on, but I need space for this one:

A rat by any other name . . .

Instead of completing the last word, I choose to see this message as complete. The company caters to groups of rats (semi-) regulated by the SEC. Keep that in mind the next time your boss throws an office party.

I’m not sure how this post appears on your device. When I check new posts on my laptop, they often appear fine. Then, when I see the same post on my tablet, I find extra or missing spaces. Tech devices, for all they have evolved, do not always play nicely together. These signs, however, were printed on paper. There is no excuse for lopping off one edge.

In making your own signs, take care to allow enough room for the whole message. In other words, plan ahea.

Boxing, New York Style

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Manhattan apartments are notoriously tiny, and so are Manhattan closets. So it’s not surprising that during my walks around the borough I encounter many shops offering storage. What is surprising is the nature of that storage. For example:

Legal? Illegal?

Could be oregano, parsley, or . . . well, I’m sure the DEA would supply a list of herbs that people might want to stash off-site.

And then there’s this beauty:

Put your cold in a box.

Absent a hyphen, the sign’s meaning is ambiguous. The shop may be offering to store boxes that are low in temperature (cold-box storage). Or, the sign may be targeting sneezers, coughers, and those with similar symptoms (cold box-storage). I know I’d like to stash my ailments at times, especially when I see this sign:

What’s free?

I also know, however, that the old adage, “you get what you pay for,” is true. So what’s free: the storage of a box (contents cost extra) or the box (storage charges apply)? I’ll let you know if my kitchen runs out of space and I have to store some herbs, eggs, milk, or anything else.

Stop full stop.

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I’m not against periods, the punctuation mark the British call “full stops.” But everything has its place. Traditionally, periods appear at the end of sentences that make statements or give commands. They’re also used in abbreviations. Lately, though, periods have been popping up in odd positions, as in this sign in front of a coffee shop:

Why is there a period after “birch”?

The shop’s name is “Birch” — I think. It may be “Birch.” Or is it “Birch. coffee”? And why is the period there at all? Is it supposed to add authority or emphasis? Perhaps the store owner wanted to give a sense of completion, as in “sip your latte here and your life will be complete.” The only thing I know for sure is that the punctuation mark doesn’t indicate a command. (“Hey you! Birch now or face the consequences!) Nor does it end a statement, because there is no statement.

I expect strange things from retailers, but somehow I thought that religious institutions, with help from the Almighty, would do better. At least I thought so until I spied this sign:

This church needs heavenly punctuation guidance.

True, this sign contains more words than the café sign, but they don’t form a sentence. The church indeed appears to be “warm, welcoming and beautiful,” but not grammatical.

Nor can you count on the banking system to come to a full stop (in punctuation or in finance):

Two nonsensical, non-sentences appear in one sign.

I don’t expect “pleasure” from my bank. Do you? The “2% cash back” sounds great — but 2% of what? And back to whom? I can’t blame the Great Recession on faulty punctuation, but a lack of clarity in bank communications appears in both. Just saying.

My advice: For a period of time, let’s agree to put a stop to unnecessary full stops. Then we can decide whether to give this punctuation mark additional duties. That is, “Extra. Duties.”

Contradictory Words

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As I worked my leisurely way through the Sunday paper a week ago, one phrase stopped me in my tracks. The New York Times, which should know better, referred to a “very mediocre” rock band. According to my dictionary, “mediocre” means “moderate” or “not very good.” So “very mediocre” means “very moderate” or “very not very good.” Aren’t you glad I cleared that up? Nice to know that something can be extremely not extreme.

That experience sent me to my picture files, to see whether I had any photos of signs with contradictory meanings. I found this one:

A specialized generalist.

When I was a kid, my doctor was a “general practitioner.” He was good at many areas of medicine, but when things got interesting, he sent me to a specialist. This sign in a 24-hour, no-appointment-necessary, storefront clinic leads me to believe that the “multispecialty physicians” inside are, in fact, the 2016 version of “general practitioners.” They may have the medical equivalent of several masters degrees, but I doubt it. I’m not complaining about the medical aspect of this sign. The docs inside may provide excellent care. I am complaining about the language, which is much less precise (I hope) than the diagnoses and remedies dispensed there.

One more example of a contradictory statement comes from an official notice taped to a streetlight on my corner, announcing a public hearing on issues affecting the neighborhood. Here’s item three of the agenda:

Restricted to?

Turning again to the dictionary, I found that “restricted” means “admitting only members of a particular class.” Thus a street “restricted to” vendors is a street where vendors are allowed — but nothing or no one else. No stores, cars, residents, annoying little kids on scooters — you get the point. I spent the rest of my walk trying to reword the agenda item to reflect the most likely intended meaning: how to keep hotdog carts, ice cream trucks, tables piled with “designer” handbags, and other such vendors off the block. Expressing this idea concisely was surprisingly hard. “Restricted from” doesn’t do the job, nor does “restricted against.” I came up with “barred,” in this revised wording: “Discussion of the process of barring venders from a street.” Alternate versions welcome.

I know I’m being picky (what else is new?), but I do believe that language should be precise. How different would our current political campaign be if every candidate followed this principle, even if their command of the language was “very mediocre”!

The Price Is (Maybe) Right

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Some luxury marketers brag that if you have to ask how much something costs, you can’t afford to buy it. But we non-one-percenters do need to know how much of our hard-earned money we’re plunking down. Which question is hard to answer, if you rely on signs like these:

Any 1/2 hours?

How much do you pay to park here, not counting tax? If this were a math problem on the SAT, your choices might be (A) $4.22 for the whole day (B) $4.22 for a half hour (C) $4.22 for some unspecified number of half hours or (D) any of the above, depending upon how well you tip the parking attendant at holiday time. I’d probably go for (D), realistic New Yorker that I am, but (B) is not out of the question. But how can a driver figure out the price while whizzing past this parking lot, eyes (hopefully) on pedestrians, other cars, and bicycles?

Car parked, you may want to eat a little something. Specifically, six inches of something:

Six inches of what?

This sign hangs in the window of a sandwich shop, so I guess you’re paying for a “six-inch” roll, with one of six designated fillings. But if it’s a meal, do you also get six inches of beverage? If so, is the liquid in a narrow test tube or in a broad-mouthed beer stein? I’m hoping for dessert, too. Maybe a six-inch éclair.

One more:

Those two-letter words will get you every time.

My favorite word is now OT.

I don’t usually bother posting spelling mistakes (too easy a target), but it’s not often I find a misspelled two-letter word. I imagine that “OT” should be “TO.” Even after you adjust the spelling, though, you have to wonder whether the rent is “up ot” half off. After all, the sign specifies “EVERYTHING,” so you can make a case for false advertising if rent is not discounted too.

The moral of this story: Buyer beware!

Extra! Read all about it all!

Short takes

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No lengthy discussion today. These signs speak for themselves. True, they speak gibberish, but they do speak.

First up is a photo my friend Jacqueline sent me:

What brand is your kid?

Ignoring the pretty important fact that baby-selling is illegal, I’m surprised that babies are branded. If you purchase one, does the kid come with a little logo?

Here’s another puzzler:

Look younger with what?

So you wear the spa, accessorized with pearls? That would be quite a fashion ensemble! And do you have to have the spa custom-fitted?

One more for today:

Define “organized.”

If you’re completely disorganized (and just about every kids’ sport I’ve seen falls into that category, as do the Yankees at times), you’re fine. If you’re organized, go somewhere else.

Maybe somewhere with signs that make sense.

Grammarian in the City

Snarky remarks on language I see and hear in New York City

Category Archives: Snotty Comments on NYC Signs

Boxing, New York Style

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Contradictory Words

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