Category Archives: Now trending

Observing and all too often criticizing language trends

Healthful?

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Shortly after the most candy-full day of the year, it seems appropriate to consider products that are healthful — or rather, products marketed that way. Starting at the top:

Number 1. Okay, I’m interested, but I would like to know the nature of the list this juise man tops. Every cart on the Upper West Side corner where he sells a smoothie that is all natural no sugar no milk? Every cart in the city (or world or universe)? The smoothie itself sounds healthful enough, though again I’d like more information. Lots of unhealthful things are all natural — uranium, for example.

This sign’s from Seattle:

How does one know, exactly, whether bees are happy? From the buzz? Antenna motion? Do NW bees smile? I admit I know nothing about bees‘ moods, but I would have thought they’d be unhappy if someone swiped their honey. Maybe there’s a profit-sharing plan.

Same supermarket, different product:

Plant-Based sounds nutritious, doesn’t it? But I have to ask: Is there a non-Plant-Based Pizza? Made on, say, cardboard or steak?

Last sign, courtesy of my brother-in-law:

Good to know that there isn’t even one Vegan in this Gel. Or perhaps the Gel is Free to any random Vegan passing the salon?

As always, theories welcome. See what you can come up with as you nibble away at your Halloween candy.

Dates

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I keep both an electronic and a paper calendar. That’s a bad system, because I sometimes forget to enter an event on one of them and commit myself to existing in two places at the same time. Thus I’m sympathetic to anyone who messes up a schedule — within limits. These signs definitely do NOT fall within those limits.

Whoever wrote this sign didn’t memorize the “Thirty days hath September, April, June, and November” jingle that I learned in elementary school.

Note to self (on both calendars): Avoid this street every September 31st.

This sign, posted in London, has a similar problem:

I thought the longest night of the year was December 21st, the winter solstice, but apparently it’s 29 Septermeber, which has 3 nights tucked into one date. Or perhaps the road closing begins on 29 Septermeber and lasts until Septermeber 31?

Moving from days to weeks:

There may be Only One NYC RESTAURANT WEEK because that week lasts for a very long time.

This advertisement, which I found in a catalog, stumps me:

I can’t make the numbers add up. From 1983 to 2023, I count 40 YEARS. So far, so good. But how does that connect to aptly named 1963 — a date plastered on all the clothing? Maybe the jackets are half as large as they should be (half of the 40-year span of A WINDPROOF, WATERPROOF LEGEND)? Theories welcome, as long as you send them in before the deadline, which is next September (Septermeber) 31st.

Golden Oldies

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“Okay Boomer,” said my teenaged granddaughter to her dad one day, teasing him with the verbal equivalent of an eye roll. Informed that an actual Boomer (me) was sitting next to her, she responded, “Yeah, but Gran’s cool. Well, not cool, but for her age she’s really cool.” Best. Compliment. Ever.

I’m not fond of the term Boomer, which makes me think of oil wells and large tubas, but I’d rather have that label than some others applied to my age group. Golden Ager implies the best of all possible eras, and that’s unlikely when so many phone calls with my peers include what one has dubbed the “organ recital”: a list of the new body-part doctors we’ve acquired and the ailments they’re treating. Nor do I like the expression older people. As a grammarian, I’m obliged to ask, “Older than whom?” and wait for someone to complete the comparison. I’m okay with being called elderly, though I’d prefer to be known as an elder, a term implying that I’ve learned something valuable during my years on the planet. I’m also okay with old. That’s just accurate.

The term I really hate is senior citizen. I’ve been a teacher my entire adult life. School is my default context. If I’m a senior, what am I graduating to?

I mention all this because today is my birthday. A complete complement of candles would burn down the house, but I’ll take a symbolic, celebratory few. That seems the right way to mark this step on the path. As for terminology, this sign gave me the answer:

Where there are Minors, there must be Majors. That’s me, folks. Major, cool-for-my-age Woods.

Close, But No Cigar

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Back in the we-didn’t-know-tobacco-causes-cancer era, many traveling carnivals offered cigars as prizes. Near misses garnered only a sympathetic statement, “Close, but no cigar.” I can’t say I blame the carnival workers. In my business (grammar), close isn’t good enough either. Witness this sign, which my granddaughter spotted:

I’m ignoring the substitution of U for “you.” Shortened texting forms are conquering the language, and, to borrow a phrase from Star Trek, resistance is futile. But CLOSE is an actual word, with an actual meaning that doesn’t match the sign’s intended message. CLOSE or far away — who cares where the storekeeper is? Shoppers simply want a place that’s open.

Alaska Airlines posted this card on a breakfast buffet:

I’ll pause for a moment so you can imagine my impassioned rant about apostrophes inappropriately tasked with making a word plural. All done? Good, because I want to talk about vowels, specifically the A that’s missing from Rosted (Roasted) and the E that doesn’t appear in Potato’s, which should, of course, be Potatoes. Alaska Airlines, if I proofread your signs, will you give me free flights?

Not just a letter but a whole word went AWOL from this sign:

IT’S TIME TO what YOUR EVENTS? To forget about, ignore, run screaming from, enjoy? And what is a SEMI-PRIVATE? Does Hallmark make a card for that?

Last one:

Note to the signwriter: Good job on the apostrophe in WE’RE. Not so good on WALKIN!! Two exclamation points do not a complete word make, even when they’re gold and pink. I’ll end this post now so you can picture what SPECIAL WALKIN!! looks like. In my mind’s eye, it’s a cross between an amble and a strut. Or perhaps it’s something different. Whether I’m correct or just close, don’t bother offering me a cigar!

Non-Moving Vehicles

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For a city well-supplied with public transportation, New York devotes a large amount of signage to parking. I won’t post the ordinary this-is-when-you-get-towed signs (too boring, also sometimes inaccurate). Nor will I dip into history, such as former Mayor Ed Koch’s early 80s “Don’t Even Think About Parking Here” campaign. Instead, I’ll focus on weird elements of the genre I’ve seen recently, such as this one:

Every time I walk past this Garage, I wonder why someone felt the need to insert Temporarily. If the Garage is permanently Full, wouldn’t the sign say “Residents Only” or “Private Parking”? Also, does the sign writer think anything in life is permanent? I certainly don’t, least of all a parking spot in the crowded borough of Manhattan.

Here’s a sign posted next to a train station:

As I read it, you get FREE PARKING on all SUNDAYS & HOLIDAYS, but on only one measly SATURDAY — ever! My advice is to choose your day wisely. You don’t want to blow your free-Saturday card on a ten-minute errand.

Parking signs, by the way, presume a public that actually cares. In New York, that’s not always the case:

It’s a bit fuzzy, so I’ll reproduce the words on the sign next to the car blocking a building entrance: DO NOT BLOCK BUILDING ENTRANCE.

Not only cars bring out NYC rebellion:

Notice all the bicycles neatly lined up in the NO BICYCLES enclosure.

One more:

You can’t go wrong at this intersection. You can’t go right, either, but as I established with the previous two photos, New Yorkers don’t care.

Danger

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The world has never been a safe place, but lately I’ve noticed hints of danger in unexpected places, such as this restaurant, presumably run by the homeowner in “Hansel and Gretel”:

Most of us would agree, I hope, that while TOTS may often be annoying, they should never be classed as edibles, either at home or in a BAR.

Different restaurant, but a similar hint of danger:

What will those hands do if the person they’re attached to actually does satanise them? I shudder to think.

Perhaps the person in the photo below used the “sataniser.” He’s Will Kirk, an amiable furniture restorer on The Repair Shop, which is an amiable television series:

It’s hard to envision Will, a newlywed, in a martial (warlike) home. But according to Hello! magazine, there he is.

Strictly speaking the next photo doesn’t depict danger, but it certainly opens up some awful possibilities (e.g. arteries and veins) for a careless user:

Usually I can figure out what the sign intends to say (Will’s home should be marital not martial, for example), but this one stumps me. The photo depicts neither an ASHTRAY nor a BRA, and 1 Pcs $4 isn’t much help. One “personal computer system”? A “pretentious chopping set”? An item in a “precarious clothing series”? All would be a bargain at $4, I guess.

The last photo, snapped by my granddaughter, has a rather ominous tone:

Why offer a reason and then cross out the crucial word? What’s wrong with cash payment? Germs, counterfeits, an aversion to green pieces of paper? I can’t fill in the blank.

Feel free to send me your ideas. I promise a swift and safe response.

Confusing Animals

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Signs referring to nonhuman animals have occupied my mind this week, setting me on a hamster wheel of confusing possibilities. Clarity, O Clarity, where art thou? Not here:

A few questions: How does one decide whether a Chicken is Smart? Is managing to stay whole enough? Or does a Chicken have to prove its intelligence by refusing to eat artificial ingredients, thereby achieving organic status?

More confusion:

How many PETS actually spend time COOKING BICYCLES? Have those Smart Chickens created a recipe for roasted or braised handlebars? Do they use organic ingredients?

This sign prompts another question:

Can a dog read well enough to follow instructions explaining how to wash itself? Somehow I thought instinct alone would be sufficient.

Last but not least:

This sign seems a bit sexist. I mean, where are male deer supposed to park? And how exactly does the tow-truck driver decide whether VEHICLES belong to a DOE or a stag? Antler gashes on the dashboard? Perhaps the Department of Education will explain the identification process.

I’ll end this post with one clear message and one shameless plug. Message: Be kind to animals, human or not. Plug: If clarity is your goal, check out my online course, “How to Explain Anything,” which will take place on August 19th from 1:00 — 4:00 EDT (10:00 — 1:00 PDT). Enroll at www.hugohouse.org.

Safety First

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This morning, cautiously breathing light brown air while sitting next to an air purifier, I flipped through my photos and realized how many signs concern safety. Not that their messages offer much help. Here’s one from a salon:

Interesting tactic: Brag about what you won’t sell. But which ingredients are on the banned list? Pondering that, I’m more likely to wander into traffic than to keep my body safe from whatever this company won’t sell.

From body to clothing:

Silly me! Here I thought Well Looked After, not to mention Spotlessly Clean, was a given for a Dry Cleaning shop — the equivalent of “Come on in! This room has a floor!”

At least those places take responsibility for their actions. This one off-loads it:

Which PARENTS? Only those in the neighborhood, or every parent in the city (or state or continent or universe)? And which children? Just your own? Or can you ignore a random three-year-old toddling through the gate toward, say, a giant machine digging a huge hole?

It’s all too much. I’m ready for what this sign offers:

It may be the effects of smoky air, but I can’t help wondering if there actually is anywhere with peace of mind these days. If you find such a spot, do let me know so I can travel there From New York. In the meantime, stay safe!

Shameless plug: I’m teaching an online, one-day class called “How to Explain Anything” on August 19, 2023, from 1 – 4 Eastern Daylight Time. See www.hugohouse.org for details.

Paging Captain Obvious

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Normally I post confusing signs, but today I turn to those that are clear. So clear that they’re unnecessary! Here’s an example:

The first three lines of this NYC bus-stop sign give the destinations of three routes. So far, so good. But take a look at the fourth line. Pick Up/Drop Off Only. What else are you going to do at a bus stop? Move in?

Now for a label:

Be sure to buy these instead of a shower cap that KEEPS HAIR WET.

I support the sentiment, but not the word choice, of the next sign:

COLLABORATING TOGETHER? Is COLLABORATING separately an option? (Side point: Could we all agree that the WORLD is always CHANGING? I admit I’d like non-change at times, but that choice isn’t on the menu.)

Last one:

When I saw this headline, I wondered whether Succeeding to Succeed was possible. I concluded that The New York Times is Failing to Succeed in word choice.

I hope you enjoyed these lapalissades — the term for an obvious truth. I learned this true fact (which is a lapalissade) by googling Captain Obvious. What a wonderful language we speak!

Say Wath?

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The title of this post isn’t a typo. It’s a reaction to a sign I saw recently:

I don’t know WATH a COFFEE with a BOTTOM is, but I do know that someone should have proofread the sign before placing it on the sidewalk. Ditto for this one:

I’m ignoring the quotation marks around include. (Seriously, though, why would anyone enclose include in quotation marks? Forget I asked! I just remembered I’m ignoring!) Instead, I direct your attention to the next bullet point, 30 min message. A message from whom? About what? Thirty minutes makes for a lengthy message, but it’s a decent amount of time for a “massage.”

One more:

GARBADGE caught my eye first, perhaps in a moment of nostalgia for my Girl Scout days, when I earned quite a few badges. But the part of this sign that most interests me is FROM THE RESTAURANT. I still can’t figure out whether THIS SPACE is FROM THE RESTAURANT (which, grammatically, is the correct interpretation) or the GARBADGE CONTAINERS are FROM THE RESTAURANT. I guess either/both could work better than the sign, which was posted a few feet above several overflowing GARBADGE bins. I may go into THE RESTAURANT and ask, after I stop for a COFFEE with a BOTTOM and a 30 min message. You’re welcome to join me!